Wired Magazine has moved to cutting edge technology with flashy publishing by integrating it’s magazine with the interactive iPad.
Digital Magazines
Adobe now has a digital publishing platform that will allow ANY magazine publisher to have this snazzy, flashy interactive application. They have introduced “a rich, immersive digital magazine experience available on the iPad, and created in collaboration with Adobe using Creative Suite 5 and new Adobe Digital Publishing technologies.” (courtesy of Adobe TV)
PCWorld states the following in their blog – “Adobe’s work with Wired has resulted in a digital magazine format that creates an immersive experience, allowing a publication’s unique content, look and feel, and advertising to stand out in the digital realm,” said David Burkett, Adobe’s vice president and general manager of Creative Solutions. “We aim to make our digital viewer software available to all publishers soon and plan to deliver versions that work across multiple hardware platforms.“
Readers can flip through articles with the flick of a finger, scroll through a timeline view of stories, rotate and zoom in on images, and more. For any publisher whose content involves a lot of imagery — and who wants to appeal to advertisers — these kinds of features are great eye candy taking magazines and newspapers to a completely different level. Imagine your magazine or newpaper coming to life with articles full of live content – reader’s can be reading along following your hot news right off the press with a video or slideshow inserted. The object is to give readers the design fidelity of a print magazine and the dynamic interactivity of digital media, Adobe says. Realtime magazine with realtime content can it get any better than that? Yes it does…
Consumer Interaction At Your Fingertips
According to PCWorld – What the viewer technology does for editorial content also applies to advertising. Looking at the Wired project, advertisers used the program’s interactive features to deliver more innovative ad campaigns. Creating a more personal look and feel (consumer control), it encourages readers to interact with the products and the content. While giving the consumer this control to interact at their own interest, it also maintains the magazine experience. This new digital magazine medium can give publishers the opportunity to expand advertising, reach readers in new ways, increase circulation, and deliver incremental digital revenue. Florida Today brings up the fact that companies are paying newspapers AND magazines up to five times as much to place ads in their iPad apps. Lou Cona executive vice president of Conde Nast Media Group states ” I think it will redefine publishing and also redefine how advertisers connect with our audience.
With these changes continuing to evolve, advertisers and publishers are on the watch for consumer interest and demand. Are you digitally prepared?
Social Media Marketing (SMM) is the future of marketing and advertising in REALTIME.
SMM (Social media marketing) predicted to grow at an annual rate of 34 percent – faster than any other form of online marketing and double the average growth rate of 17 percent for all online mediums…Social Media Marketing Management integrated with your traditional marketing starts to develop your digital “word-of-mouth” brand awareness (Fans/followers spread your message). Informs in realtime, with relevant up-to-date information. This creates realtime web presence when partnered with Social Media Marketing.
Social Media 101 - Realtime SM Training – basic training course helping employees understand the hows, whys and where to engage in socialmedia…Facebook, Twitter, YouTube, LinkedIn
Social Media Train-the-Trainer 201 – course introduces more complete tools and helpful tips to help ‘Make Conversations’, ‘How to Listen’, authorized to train fellow employee’s along with strategy building from the ground up…how to design your social media campaigns, action plans and organizing your time effectively in SM.
With power shifts continuing…marketing is morphing itself into a world that influences your brand, your product and your services.
Consumers have grabbed ahold of Social networks in such a frenzy that those networks have skyrocketed in growth five-fold. Building Social Strategies is vital to businesses surviving in this crucial time. To be successful, marketers must use a strategic, systematic approach in setting up this process.
*Listed below are seven practical ways to be efficient in this strategy.
Socialize content.
Word of mouth with Twitter
Aggregate existing content.
Crowdsource your support.
Sponsor bloggers.
Sponsor events.
Let go with APIs.
*Additional things to do:
Manage social media for the long term.
Start small but plan for the long term.
Accurately prove effectiveness through social application metrics.
Measure based on objective
Develop the right roles.
Social media strategist and community manager
Educate through social media supplements. Like Procter & Gamble’s social media lab
Do you need to put a full length seminar or conference online? The answer is USTREAM. Ustream.TV is a live interactive video broadcast platform that can enable you to quickly and easily setup and start broadcasting NOW. This is an amazing tool to help empower businesses, schools, corporations, musicians, houses of worship, to creating engaging content thus furthering their brand. Ustream has the ability to create your own channel and start broadcasting within a few minutes.
Things to broadcast? Endless are the possibilities…
