Wired Magazine has moved to cutting edge technology with flashy publishing by integrating it’s magazine with the interactive iPad.
Digital Magazines
Adobe now has a digital publishing platform that will allow ANY magazine publisher to have this snazzy, flashy interactive application. They have introduced “a rich, immersive digital magazine experience available on the iPad, and created in collaboration with Adobe using Creative Suite 5 and new Adobe Digital Publishing technologies.” (courtesy of Adobe TV)
PCWorld states the following in their blog – “Adobe’s work with Wired has resulted in a digital magazine format that creates an immersive experience, allowing a publication’s unique content, look and feel, and advertising to stand out in the digital realm,” said David Burkett, Adobe’s vice president and general manager of Creative Solutions. “We aim to make our digital viewer software available to all publishers soon and plan to deliver versions that work across multiple hardware platforms.“
Readers can flip through articles with the flick of a finger, scroll through a timeline view of stories, rotate and zoom in on images, and more. For any publisher whose content involves a lot of imagery — and who wants to appeal to advertisers — these kinds of features are great eye candy taking magazines and newspapers to a completely different level. Imagine your magazine or newpaper coming to life with articles full of live content – reader’s can be reading along following your hot news right off the press with a video or slideshow inserted. The object is to give readers the design fidelity of a print magazine and the dynamic interactivity of digital media, Adobe says. Realtime magazine with realtime content can it get any better than that? Yes it does…
Consumer Interaction At Your Fingertips
According to PCWorld – What the viewer technology does for editorial content also applies to advertising. Looking at the Wired project, advertisers used the program’s interactive features to deliver more innovative ad campaigns. Creating a more personal look and feel (consumer control), it encourages readers to interact with the products and the content. While giving the consumer this control to interact at their own interest, it also maintains the magazine experience. This new digital magazine medium can give publishers the opportunity to expand advertising, reach readers in new ways, increase circulation, and deliver incremental digital revenue. Florida Today brings up the fact that companies are paying newspapers AND magazines up to five times as much to place ads in their iPad apps. Lou Cona executive vice president of Conde Nast Media Group states ” I think it will redefine publishing and also redefine how advertisers connect with our audience.
With these changes continuing to evolve, advertisers and publishers are on the watch for consumer interest and demand. Are you digitally prepared?
If you’ve never written a post, blog or tweeted… then this is for you.
1. Market For Free -
Internet marketing is powerful due to the fact that there are so many ways to market for free(or very little) out-of-pocket costs. Here’s a few places to look into: Get involved on social websites (Facebook, Ping, Digg, Stumble Upon, Squidoo), Use video marketing (Youtube, Vimeo, Ustream, Vpype on Facebook), article marketing on places like Ezine articles, post ads on online classifieds sites like Craigslist, all these and more are great ways to market yourself and your business for free. All you need is some time, some effort and a little guidance, and your on your way.
2. Tap Into The Worldwide Market -
The Internet has become the vehicle to connect you with people from all over the world. With online tools, webinar’s, Skype, Social Media – Twitter, LinkedIn, you can learn, network, have video-conversations/webinar’s, build relationships with people from every part of the globe. Your market can be GLOBAL!No more limits on neighborhood only or constricted to your town and it’s competition.
3. The Internet NEVER closes -
Dream of your business being open 24/7? Dream no more, the internet has made that possible. Having an online business with your website available 24/7 makes you visible and available at all times of the day and night even when your sleeping.Cost to you?Price of a website that represents YOU. Do you have to pay for commercials?NO. Realize that ANY content that you post once, can market for you for WEEKS and/or MONTHS to come. That is AMAZING leverage to help you build your business.
4. Optimize Your Website – SEO & SMO
Want to increase traffic to your website? Get ranked by search engines. This can be achieved by making sure keywords/phrases that you’re trying to get ranked for are placed in the html tags and in the content of your site along with your domain name.Many people think their websites are optimized for search engines, in reality most are not. Keep in mind, that getting organically ranked takes some time but is well worth the wait. You also need to place your website information on a Facebook fan page along with submitting to other SM sites to make sure you have traffic from ALL potential search engines. (Google can not search Facebook)
5. No Time restraints -
You have the ability to work from anywhere in the world as long as you have an internet connection. You can be visiting family and friends and just drop a line on Twitter, post an update on Facebook, add an informative post to your blog/website and Voila!…you can continue visiting or learning or shopping for better items from ANY city in the world! Now that’s AWESOME!
6. Drive Traffic to Your WebSite.
Most people think that all they have to do is put up a website, sit back and watch their income increase.Nothing could be further from the truth. Realize that having an attractive website is important, but it means NOTHING without traffic. In other words, what good is an attractive website if no one to sees it? One of the biggest reasons that internet-based businesses fail is lack of quality traffic.No traffic, no income, no business. Successful business, regardless if it’s a network marketing business or a “traditional” business rely on TRAFFIC!
7. Video Marketing -
Video Marketing is a another great way to drive traffic to your site for several reasons. Why? Videos allow you to connect with your audience in a closer more personal way than you would in an article. Besides that, IT”S FREE and video is UBIQUITOUS – everywhere ALL the TIME.(Not like some commercial that is scheduled to run every 2 hours and costs you thousands of dollars without a guarantee of any ROI.) In a video, your audience can hear your voice, your excitement and they start identifying with you. (Make sure you’re posting valuable content and information.) While doing this simple marketing, you’ll brand yourself as an expert and drive targeted traffic, 24/7 and 365 days a year.
8. Article Marketing -
Article Marketing is one of the most common method people use to drive traffic to their site. Article Marketing allows you to put a link to your site in your resource box that people can click to get to your site. Writing and publishing articles also brands you as an authority in your target niche, it also allows your articles to be republished by other’s which results in your link being all over the internet. Republished Article = Traffic. Traffic = Potential Income. Ezine Artlcles is a great place for that! Don’t forget to submit to StumbleUpon, Digg, Reddit, Delicious, and post on your Blog.
