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Wired Magazine has moved to cutting edge technology with flashy publishing by integrating it’s magazine with the interactive  iPad.

Digital Magazines

Adobe now has a digital publishing platform that will allow ANY magazine publisher to have this snazzy, flashy interactive application.  They have introduced “a rich, immersive digital magazine experience available on the iPad, and created in collaboration with Adobe using Creative Suite 5 and new Adobe Digital Publishing technologies.” (courtesy of Adobe TV)

PCWorld states the following in their blog – “Adobe’s work with Wired has resulted in a digital magazine format that creates an immersive experience, allowing a publication’s unique content, look and feel, and advertising to stand out in the digital realm,” said David Burkett, Adobe’s vice president and general manager of Creative Solutions. “We aim to make our digital viewer software available to all publishers soon and plan to deliver versions that work across multiple hardware platforms.“

Readers can flip through articles with the flick of a finger, scroll through a timeline view of stories, rotate and zoom in on images, and more. For any publisher whose content involves a lot of imagery — and who wants to appeal to advertisers — these kinds of features are great eye candy taking magazines and newspapers to a completely different level.  Imagine your magazine or newpaper coming to life with articles full of live content – reader’s can be reading along following your hot news right off the press with a video or slideshow inserted.  The object is to give readers the design fidelity of a print magazine and the dynamic interactivity of digital media, Adobe says.   Realtime magazine with realtime content can it get any better than that?  Yes it does…

Consumer Interaction At Your Fingertips

According to PCWorld – What the viewer technology does for editorial content also applies to advertising.  Looking at the Wired project, advertisers used the program’s interactive features to deliver more innovative ad campaigns.  Creating a more personal look and feel (consumer control), it encourages readers to interact with the products and the content.  While giving the consumer this control to interact at their own interest, it also maintains the magazine experience.  This new digital magazine medium can give publishers the opportunity to expand advertising, reach readers in new ways, increase circulation, and deliver incremental digital revenue.  Florida Today brings up the fact that companies are paying newspapers AND magazines up to five times as much to place ads in their iPad apps. Lou Cona executive vice president of Conde Nast Media Group states ” I think it will redefine publishing and also redefine how advertisers connect with our audience.

With these changes continuing to evolve, advertisers and publishers are on the watch for consumer interest and demand.   Are you digitally prepared?

Some important links to consider reading:

Textbook publishers heading to iPad

Publishers see signs the iPad can restore ad money

Publishers see iPad as path to sales increase

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