LISTENING TOOLS, CONVERSATIONS AND MICRO-BLOGGING: Tools to help you listen to what’s happening around the world in your niche along with help you manage searches and other platforms and also networking your SM platforms updating several at once.
Apple’s new iPhone changes the way we communicate, giving us “FaceTime”.
Wikipedia’s definition - “Face time is interaction or contact between two or more people at the same time and physical location. Face time therefore occurs in “real life” or “meatspace” and contrasts primarily with interaction or contact which occurs over distance (eg. via telephone) and/or electronically (eg. via email, instant messaging, e-commerce, or computer simulations).
The term was originally a colloquialism but has entered the vernacular with the increasing number of people throughout the world who commonly and extensively rely on telecommunications and the internet for personal and business communication.”
FaceTime calling is video calling.
This bridges distance, gives us realtime connections, updates and current happening, all in one small handheld. Apple states that video calling has been dreamed about for decades…
PC Magazine states that Video Calling isn’t a first with FaceTime, but has been real for years now. They never took off though due to carriers charging by the minute and many of the early 3G phones had very bad battery life. In PC Magazine’s article, it also states that even though FaceTime is not the first video calling, it is known that Apple takes existing technology and makes it smoother, consumer friendly and easy to use. Examples of that are the iPod, and the iPhone.
Wired Magazine has moved to cutting edge technology with flashy publishing by integrating it’s magazine with the interactive iPad.
Digital Magazines
Adobe now has a digital publishing platform that will allow ANY magazine publisher to have this snazzy, flashy interactive application. They have introduced “a rich, immersive digital magazine experience available on the iPad, and created in collaboration with Adobe using Creative Suite 5 and new Adobe Digital Publishing technologies.” (courtesy of Adobe TV)
PCWorld states the following in their blog – “Adobe’s work with Wired has resulted in a digital magazine format that creates an immersive experience, allowing a publication’s unique content, look and feel, and advertising to stand out in the digital realm,” said David Burkett, Adobe’s vice president and general manager of Creative Solutions. “We aim to make our digital viewer software available to all publishers soon and plan to deliver versions that work across multiple hardware platforms.“
Readers can flip through articles with the flick of a finger, scroll through a timeline view of stories, rotate and zoom in on images, and more. For any publisher whose content involves a lot of imagery — and who wants to appeal to advertisers — these kinds of features are great eye candy taking magazines and newspapers to a completely different level. Imagine your magazine or newpaper coming to life with articles full of live content – reader’s can be reading along following your hot news right off the press with a video or slideshow inserted. The object is to give readers the design fidelity of a print magazine and the dynamic interactivity of digital media, Adobe says. Realtime magazine with realtime content can it get any better than that? Yes it does…
Consumer Interaction At Your Fingertips
According to PCWorld – What the viewer technology does for editorial content also applies to advertising. Looking at the Wired project, advertisers used the program’s interactive features to deliver more innovative ad campaigns. Creating a more personal look and feel (consumer control), it encourages readers to interact with the products and the content. While giving the consumer this control to interact at their own interest, it also maintains the magazine experience. This new digital magazine medium can give publishers the opportunity to expand advertising, reach readers in new ways, increase circulation, and deliver incremental digital revenue. Florida Today brings up the fact that companies are paying newspapers AND magazines up to five times as much to place ads in their iPad apps. Lou Cona executive vice president of Conde Nast Media Group states ” I think it will redefine publishing and also redefine how advertisers connect with our audience.
With these changes continuing to evolve, advertisers and publishers are on the watch for consumer interest and demand. Are you digitally prepared?
