Facebook and Twitter are no longer just your social networking site for family and friends.
They have in fact, become the most powerful social business networking tools around, besides LinkedIn. You can give a whole new boost to your business using these two very effective, important social networking tools. They are the best thing because of the real time interaction offered by them allowing you to interact with people namely your client/customers.
With the marketing landscape changing so rapidly, businesses are slowly venturing out trying to incorporate either Twitter or Facebook for their marketing fields. Most seem to reach the 1st step, then stand there uncertain of what to do, what to say, or who to put in charge of SM marketing. Others are standing back and watching to see how it’s value is going to play out.
One of my favorite things about Twitter is it’s real-time value. For the past year and a half…I have gotten the news before the news stations have. Not only that…but it’s REAL PEOPLE not spiced up news, and it’s from different parts of the globe. This gives you such a WORLD WIDE view that to look at the news anymore from one station….is like watching a 1 dimensional movie…BORING!
Twitter conversation has become very informative and quick. If your not sure about the news…..check twitter. You can usually find a healthy stream of information about the same topic. Need opinions on something? Check Twitter… using hashtags and lists…
Want to know how a new product will be accepted…ask opinions ask questions on Twitter. Your audience can be worldwide.
So back to using Twitter…Once you’ve set up your profile, or company profile:
Here’s some valuable steps in launching your Twitter presence amongst real-time tweeters…and how it’ll help YOU.
- Add a picture. People want to see YOU or your BRAND.
- Talk about other people’s interests..showing that your HUMAN.
- Point out interesting things in your world…not just about YOU.
- Share helpful links to things in your community.
- Be careful DON’T get stuck just tweeting about YOU.
- Add a few others from your company… like @HomeDepotdeals, LionelAtDell.
Need some idea’s what to tweet about? Here’s a few to get you started.
- When promoting a new blog post, don’t just dump a link… ask a question with the link.
- Ask questions on Twitter… people LOVE giving their opinion.
- Follow interesting people..then see who they follow and add some more from their lists.
- Tweet about other’s interests…someone who has an interest in photography and used twitpix to post a picture…
- Retweet an idea or link that was of interest..
- Promote others that are of interest…they will appreciate it and tweet back or promote you.
REMEMBER….
- You don’t have to read every tweet.
- or reply every @reply…
- Use direct messages for 1 to 1 conversations…that pertain to you and there’s no value to putting it up on a twitter stream..
Useful tools…
- Tweetdeck, Hootsuite, Twhirl make your Twitter lists and searches much easier…
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