Have you noticed how fast word gets around? How there’s no waiting for the news…it seems like everyone knows? Have you noticed how your buying habits have changed? Yet it doesn’t seem so different…
The marketing landscape has been flipped upside down. Retailers, companies, businesses, buying and selling are all scramblingbecause of YOUR WORD.
Didn’t know you had that much power did you?
Looking at 2007, 2008, 2009 and getting ready to head into 2010, we’ve seen the shift changing right before our very eyes. We’ve watched the housing industry drop into an almost endless abyss, we’ve watch gigantic car companies plummet right behind them. We’ve also watched and heard retailers groaning from the east coast to the west.But in the middle of all that earthquake shattering chaos…we’ve watched other companies rise and increase. What do they have that you don’t?
The Power of Your Word.
What? I don’t get it you say? Well let’s look at some amazing short stories.
Amazon…very large company. Offers alot of great deals and value. But here’s the secret. They also offer “the power of your word” – RATiNGS & REViEWS.What a consumer says about a product or service.
Netflix – Simple yet straight forward. Great movies all the time at your convenience with GREAT customer service and RATiNGS. Seriously how likely are you to watch something with a 1 star rating?
Overstock.com – GREAT values, great selections, Great shipping, and GREAT REViEWS. What the customer thinks about the item.WOW…the Power of Your Word!Will you buy an item with a negative review? More than likely the answer is NO!
This all started back when EBay made sure to inform people about sellers and buyers. If you wanted to make sure you bought from a reputable dealer….you checked his or her feedback/ratings for any negative feedback or problems other customers might have experienced. Before all this rating and review…most of us relied on the “commercials”, “ads”, “salesperson” and before that…it was “word of mouth” what our “friends”, or “friends friend” had to say about something. Today, it’s similar – “old world values” but “New World technology”. Just visit Facebook or Twitter ask and see what your “friends” say about an item or service. We could go on and on but you get the idea.
Advertising and sales has reached a crossroad.
Today’s consumer has the last word about what they think. With cell phones platforms changing rapidly to interactive means of talking, shopping and doing business, it’s up to you to either listen or risk falling into that deep abyss groaning. Social Media has emerged as the conversation platform of consumers. Social sites have “listened” to the consumer and answered. Internet Marketing is continuing to climb vertically, Mobile marketing is on the rise as are video marketing sites.
It’s up to you to tune in to what’s being said….or tune out.
Power of Your Word
The marketing landscape has been flipped upside down. Retailers, companies, businesses, buying and selling are all scrambling because of YOUR WORD.
Didn’t know you had that much power did you?
Looking at 2007, 2008, 2009 and getting ready to head into 2010, we’ve seen the shift changing right before our very eyes. We’ve watched the housing industry drop into an almost endless abyss, we’ve watch gigantic car companies plummet right behind them. We’ve also watched and heard retailers groaning from the east coast to the west. But in the middle of all that earthquake shattering chaos…we’ve watched other companies rise and increase. What do they have that you don’t?
The Power of Your Word.
What? I don’t get it you say? Well let’s look at some amazing short stories.
This all started back when EBay made sure to inform people about sellers and buyers. If you wanted to make sure you bought from a reputable dealer….you checked his or her feedback/ratings for any negative feedback or problems other customers might have experienced. Before all this rating and review…most of us relied on the “commercials”, “ads”, “salesperson” and before that…it was “word of mouth” what our “friends”, or “friends friend” had to say about something. Today, it’s similar – “old world values” but “New World technology”. Just visit Facebook or Twitter ask and see what your “friends” say about an item or service. We could go on and on but you get the idea.
Advertising and sales has reached a crossroad.
Today’s consumer has the last word about what they think. With cell phones platforms changing rapidly to interactive means of talking, shopping and doing business, it’s up to you to either listen or risk falling into that deep abyss groaning. Social Media has emerged as the conversation platform of consumers. Social sites have “listened” to the consumer and answered. Internet Marketing is continuing to climb vertically, Mobile marketing is on the rise as are video marketing sites
.
It’s up to you to tune in to what’s being said….or tune out.