Creating Web Presence in Today's Business World

Hot! Hot! Hot Strategies for 2010 – Video marketing!

Video Marketing is exploding!

Traditional marketing just can’t reach the size of targeted audience that digital can.  More and more marketers are pulling away from these methods and investing into digital.  For 2010, expect an accelerated move of ad dollars from traditional media to digital media.

Forrester Research says that 59% of US marketers plan to increase their budgets towards digital by pulling funds from traditional outlets.  eMarketer currently is forecasting 5.5% growth with banner ads and online video. Geoff Ramsey, CEO of eMarketer states: “media dollars have imploded, media consumption will continue to explode. Due to increasingly empowered consumers and further advances in technology”.

With this being a consumer’s market that can skip or fast-forward through commercials, block out emails they don’t want, use cell phones to tweet, text, bank, shop, get directions…using ratings and reviews to make smart purchases…you can bettcha that video marketing is on the rise where businesses need to use creative, quick moments to entertain and sell their wares or services at the convenience of the consumer.  This is very important as wherever the consumer pauses…stop lights, traffic jams, train stations, subway stations, airports…digital media can reach them right where they’re at.  This is where Traditional media runs into trouble because traditional ad outlets can’t do that.  Most consumer’s are now engaged in their mobile media vehicle whether it’s an iPhone, or one of the other numerous phones available.

Video Marketing is a BIG part of search marketing because people are very likely to watch a video that is part of search results over text results. Also…video’s often show up near the TOP of those search results depending on the number of views they have received.

Video’s are also fun and easy to understand.

Consumer’s are more likely to share fun and easy to understand video’s. Viral videos can and have climbed vertically through out the internet world as people have viewed and shared content that they viewed as compelling. YouTube has rocked the online community with it’s versatility and phenomenal growth along with incorporating comments and ratings thus creating an engaging environment. Another statement made by Geoff Ramsey states that consumers in this digital age simply have too much control over their media environments these days for marketers to be pushing unwanted banners, buttons or video’s.

Marketers and agencies need to develop new forms of messages that are welcomed.

Businesses need: “to create communications that are so compelling, entertaining, informative or useful that the consumer is not only happy to receive them, but also motivated to share them with others.” Geoff Ramsey

As the consumer is empowered to:  accept, view, delete, block, share, rate, comment, in an amazing amount of Social vehicles then businesses need to capture this audience in 2010 with VIDEO MARKETING. As video can be viewed in a greater arena then the home… remember that your online audience has a very short attention span to start off with.  This actually works in your favor because it allows you to save on production time and costs.  Some great video guidelines are offered at ReelSEO.

Have you included video in your 2010 strategies?

Power of Your Word

Have you noticed how fast word gets around? How there’s no waiting for the news…it seems like everyone knows?  Have you noticed how your buying habits have changed?  Yet it doesn’t seem so different…

The marketing landscape has been flipped upside down.  Retailers, companies, businesses, buying and selling are all scrambling because of YOUR WORD.

Didn’t know you had that much power did you?

Looking at 2007, 2008, 2009 and getting ready to head into 2010, we’ve seen the shift changing right before our very eyes. We’ve watched the housing industry drop into an almost endless abyss, we’ve watch gigantic car companies plummet right behind them.  We’ve also watched and heard retailers groaning from the east coast to the west. But in the middle of all that earthquake shattering chaos…we’ve watched other companies rise and increase. What do they have that you don’t?

The Power of Your Word.

What?  I don’t get it you say?  Well let’s look at some amazing short stories.

• Amazon…very large company.   Offers alot of great deals and value.  But here’s the secret.  They also offer “the power of your word” – RATiNGS & REViEWS. What a consumer says about a product or service.
• Netflix – Simple yet straight forward.  Great movies all the time at your convenience with GREAT customer service and RATiNGS.  Seriously how likely are you to watch something with a 1 star rating?
• Overstock.com – GREAT values, great selections, Great shipping, and GREAT REViEWS.  What the customer thinks about the item. WOW…the Power of Your Word! Will you buy an item with a negative review? More than likely the answer is NO!

This all started back when EBay made sure to inform people about sellers and buyers.  If you wanted to make sure you bought from a reputable dealer….you checked his or her feedback/ratings for any negative feedback or problems other customers might have experienced.  Before all this rating and review…most of us relied on the “commercials”, “ads”, “salesperson” and before that…it was “word of mouth” what our “friends”, or “friends friend” had to say about something.  Today, it’s similar – “old world values” but “New World technology”.   Just visit Facebook or Twitter ask and see what your “friends” say about an item or service. We could go on and on but you get the idea.

Advertising and sales has reached a crossroad.

Today’s consumer has the last word about what they think. With cell phones platforms changing rapidly to interactive means of talking, shopping and doing business, it’s up to you to either listen or risk falling into that deep abyss groaning. Social Media has emerged as the conversation platform of consumers. Social sites have “listened” to the consumer and answered.  Internet Marketing is continuing to climb vertically, Mobile marketing is on the rise as are video marketing sites.

It’s up to you to tune in to what’s being said….or tune out.